If you’ve been following along for a while, you know I have a soft spot for all things coastal—especially when they blend charm, functionality, and a touch of seaside whimsy. So when I recently browsed the latest arrivals at Target, I couldn’t help but feel like I’d stumbled into a charming little beachside boutique—except this one lives right down the street, and everything is incredibly budget-friendly!
From soft, striped linens to shell-shaped treasures, this new collection is pure summer magic. It’s like Target bottled up a breezy Nantucket afternoon and turned it into decor, accessories, and wardrobe gems. Whether you’re refreshing your entryway, styling a guest bath, or planning an alfresco evening with friends, these pieces bring the effortless coastal spirit home.
So, here are the prettiest finds I’ve just added to cart—and honestly, it’s hard to pick a favorite.
1. Linen-Blend Striped Maxi Dress
There’s something about linen that just whispers “seaside.” This striped maxi is light, airy, and oh-so-flattering. Picture it fluttering in the breeze during a sunset walk on the beach or styled with espadrilles for brunch on the patio. It’s effortless coastal dressing at its best.
2. Shell Ice Bucket
This one made me do a double take. A statement piece that’s as functional as it is fabulous, the shell-shaped ice bucket brings serious personality to your summer entertaining setup. I love the idea of filling it with rosé, sparkling water, or even citrus slices for a pop of color. It’s playful, beachy, and a total conversation starter.
3. Gold Shell Clutch
A little glam, a little coastal, and totally adorable. This gold shell clutch adds polish to any warm-weather outfit—just right for summer dinners, date nights, or cocktail parties. It looks way more expensive than it is, and the shimmer catches the light beautifully.
4. Shell-Printed Doormat
Even your front step deserves a bit of summer flair. This doormat sets the tone for a coastal-inspired home before guests even walk through the door. The subtle shell motif adds charm without being over the top—and it’s surprisingly durable, too.
5. Seashell Graphic Tee
This tee is what I call casual chic. It’s comfy enough for everyday wear but has that thoughtful, seaside print that makes it special. Pair it with cutoffs or white jeans, toss on some sandals, and you’re ready for a laid-back afternoon by the water—or wherever the day takes you.
6. Shell Towel Holder
Sometimes, it’s the little things that make a space feel truly curated. This tiny shell accent for your bathroom countertop adds just the right hint of coastal charm. It’s especially lovely in a guest bath—like a hidden nod to your love for the sea.
Bring the Seaside Home—Without Leaving Your Town
There’s a particular joy in finding pieces that not only look beautiful but also make everyday moments feel just a little more special. That’s exactly what this Target haul has done for me—blending style with simplicity in a way that captures the spirit of summer without overwhelming the space.
I’m always drawn to decor that tells a quiet story: of mornings spent on the porch sipping iced coffee, of breezy bedrooms with linen-draped beds, of carefree evenings that stretch into night under the stars. Each of these pieces adds a chapter to that story.
So whether you’re restyling a nook in your home or simply want a new wardrobe piece to welcome in the warmer days, this collection is such a lovely (and affordable!) way to infuse your life with coastal calm.
P.S. Don’t miss the effortless 12-piece summer capsule I shared earlier—it pairs perfectly with these home finds, creating a lifestyle that’s light, intentional, and rooted in everyday beauty.
What’s your favorite piece from the list? I’d love to know how you’re bringing that beach house vibe to your space. Leave a comment below or join me over on Beautifully Seaside Substack for more daily inspiration, breezy style, and curated coastal living. 🌿🌊
