If there’s one fashion vibe that I’ve adored long before it had a catchy name, it’s the effortlessly elegant and relaxed aesthetic known as Coastal Grandmother style. In 2025, this trend remains as fresh and inspiring as ever. Imagine breezy stripes, crisp whites, sunlit mornings, and that perfect straw tote by your side—a lifestyle that’s the ideal blend of refined comfort and easygoing charm. And here’s the best part: you don’t have to actually be a grandmother, nor live by the sea, to embody it. All you need is an appreciation for slow mornings, fresh flowers on the kitchen table, and pieces that make you feel like you’ve just stepped out of a Nancy Meyers movie.
What Is Coastal Grandmother Style Anyway?
The phrase might sound playful, but the style itself is pure, timeless grace. Picture Diane Keaton, lounging in a beach house kitchen with the windows open, sipping lemonade. That’s the essence of the Coastal Grandmother: relaxed yet polished, simple yet sophisticated. It’s all about soft, sun-washed layers, clean neutral tones, and of course, stripes—always stripes. This look feels just as comfortable on a vacation by the shore as it does during a quiet Sunday at home.
I love Coastal Grandmother style because it celebrates the beauty in simple pleasures—long morning walks, linen pants that breathe, a bowl of fresh citrus on the counter. It’s understated style that doesn’t shout for attention but still leaves you feeling effortlessly put-together, grounded, and truly beautiful.
The 2025 Coastal Grandmother Wardrobe Edit
This season, I curated a collection of classic pieces that perfectly capture this dreamy yet wearable look:
- Striped Knit Sweater: I’m drawn to navy and cream stripes—they evoke a nautical vibe without being too loud, perfect for crisp mornings or cool evenings.
- White Bucket Hat: It’s all about sun protection with a side of chic. A bucket hat with a delicate tie detail is ideal for morning walks or relaxed beach reading sessions.
- Blue and White Striped Pajama Set: Cozy and charming, these pajamas are perfect for slow starts, lounging in bed, or enjoying your morning coffee.
- Striped One-Piece Swimsuit: A timeless classic that’s flattering and practical, whether poolside or layered under linen pants for that effortless coastal look.
- White Wide-Leg Jeans: A summer staple that instantly elevates a simple tee or tank, pairing beautifully with lightweight sweaters.
- Oversized Sunglasses: These add instant polish and style to any outfit—you won’t want to leave the house without them.
- Canvas Sneakers & Woven Flats: Practical yet pretty footwear options for errands, beach strolls, or casual outings.
- Straw Tote Bag: Holds everything from fresh flowers to a favorite book or beach essentials, while looking good doing it.
- Linen White Shorts: Breezy and flattering, these shorts are my go-to for pairing with the striped swimsuit or a relaxed top all summer long.
Why Coastal Grandmother Style Endures
The magic of this trend is its timelessness. Coastal Grandmother pieces are not fleeting fads—they’re wardrobe staples you’ll reach for season after season. They strike the perfect balance: comfortable but polished, effortless yet intentional. More than just clothing, they reflect a lifestyle many of us crave—slowing down, savoring simple moments, and showing up with quiet confidence (plus, a fabulous pair of sunglasses).
Whether you’re heading to a summer weekend getaway in Nantucket or simply making your daily coffee ritual a bit more special, this style is adaptable, welcoming, and wonderfully authentic.
Bringing Coastal Elegance Into Your Life
Want to explore more coastal-inspired style and lifestyle ideas? I share fresh stories and must-have pieces daily to help you bring a little seaside joy into your wardrobe and home. If you’re new here, welcome! I invite you to subscribe to the Beautifully Seaside newsletter for exclusive content, style guides, and coastal essentials that celebrate the beauty of seaside living.
Embracing Coastal Grandmother style isn’t just about fashion—it’s about creating moments of calm, comfort, and understated elegance every day. Here’s to making 2025 your year of slow mornings, soft linens, and timeless, chic simplicity.
